Dear Friends,

Before everything, I want to wish you a very merry holiday season. Hope you had a good rest, lots of good food and an amazing time with your loved ones as we celebrate the beginning of a new chapter, the year of 2020.

For the past few weeks, I’ve seen many articles recounting and summarizing the best or the most important memories of this decade. It’s almost horrifying to realize that another ten years were logged in our history, just like that. It all went by so fast yet we’ve also had so much done. Magically, we could feel like it was yesterday and a lifetime ago, at the same time.

Now, let’s get a little more serious. In 2020, SoKay is going to launch its full version that hopes to solve the problem of relationship-based lending dilemma. We will take advantage of modern technologies, focusing on data and automation, to help people manage this ancient “classic” social problem, effortlessly and elegantly. No, we are not building a platform so that you can harass or sue your friends and relatives more easily. Technologies are tools and, just like our ancestors using stones to make fires, we use technologies to provide solutions that humans can benefit from.

If you watch economic cycles closely like I do (I am a nerd obviously), the next ten years will see some tough days for people around the world. It will be tougher for some than others, the exact situation that will lead to many capital lending demands. We will have the banks and other traditional lenders as always, but we will also, hopefully, see SoKay-empowered Friends & Family loans helping these guys out in difficult times. This is probably the biggest reason why I wanted to launch SoKay in the first place, on top of the belief that I think a protective mechanism has to exist now (come on it’s 2019) for lending money between friends and family, like it is one of the very few things that people across races and cultures, from South Africa, to France, to North Korea, can agree on. To put it in more technical terms, SoKay is going to do something useful, on both macro and micro levels.

At the moment, we are working on the FinTech solutions. I’ve talked to a couple of bank CEOs regarding partnerships but haven’t found a good match. It is only the beginning so completely normal and predictable. I do, however, have come up with new thoughts that might better manage risks of default, which is what banks are concerned about the most as more of them are leaving the personal lending business. FinTech lending companies, however, although facing looser regulations, do have a higher cost of funds. Default is not fun for anyone. In the new SoKay solution, such default-prevention instruments will be gradually introduced too. I cannot wait to bring it to life in 2020.

I want to thank you for reading this – we don’t have a high viewership for our blog to be honest – during the holiday festivities. Best wishes to you and your family. Enjoy the rest of 2019 and have a splendid new year!

The best is yet to come.

Happy New Year!

Yours truly,

Robyn

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